Guest experience

Raceday experience

British racecourses are among the best in the world at providing exceptional customer experience. Welcoming around six million people through their gates every year, there is something for everyone across the racecourses of the RCA’s 59 members.

Entertaining a diverse range of customers seven days a week, 362 days a year, British racecourses are constantly improving and updating their facilities to deliver outstanding customer service.

Going racing is not only excellent value for money, as confirmed by Deloitte; it is unique and thrilling, offering an excitement and drama that simply must be experienced.

The style and elegance attributed to horseracing stems from the beautiful surroundings of the racecourses to the customers who dress for the occasion. Both ladies’ and gentlemen’s fashion is showcased throughout the year at British racecourses and for many is a high point in the social calendar.

A day at the races goes further than the action on the track. The variety and quality of food and beverage options available at British racecourses is unparalleled across the sporting world, ranging from street food to Michelin starred fine dining.

Check out our Defining Excellence 2017 book to see the best case studies from amongst British Racecourses in offering a first-class customer experience.