Guest experience

Showcase & Awards

The Showcase & Awards is the RCA’s annual marquee event, celebrating excellence and innovation in racecourse customer experience. The event is taken around the country each year, allowing the host racecourse to demonstrate their first-class hospitality.

For information on the 2017 Showcase & Awards, please click here.

To access the Showcase & Awards Hall of Fame, featuring Winners and Finalists from previous events, please click here.

The day encompasses two integral elements: a daytime seminar and a gala evening awards.

The Showcase Seminar welcomes some of the biggest names in racing, sport and the wider leisure world to share best practice in providing exemplary customer experience. Our speakers provide insight into best-in-class and cutting edge customer service in an open and aspirational atmosphere.

The Showcase Awards celebrate the best of the past year in all elements of racecourse operation. Racecourses submit entries across ten categories and an independent judging panel determines the winners of each award as well as the overall Champion Racecourse.

The Awards cover all aspects of racecourse management and are centred on the core Showcase values of excellence and innovation. Our Champions’ Roll of Honour includes Doncaster (2011), Goodwood (2012), Chester (2013), Ascot (2014 & 2016) and York (2015).