Final Turbo Charge Campaigns Awarded
The RCA and GBR are delighted to announce the results of the third and final wave of turbo charge applications as part of the Insight = Growth programme.
The judging panel, chaired by Stephen Atkin with Rod Street and Toby Shaw, reviewed each of the applications in detail and decided upon:
- Ffos Las (Ladies Day)
- Chelmsford City (Gentlemen’s Day)
- Cartmel (July Saturday)
- York (Ebor Festival)
The successful racecourses will see their marketing teams supplemented by consultants from Two Circles, the BT Sports Industry Awards agency of the year, in a bid to grow the attendance of the respective racedays.
This final wave of applications comes after six campaigns have already been awarded, with racedays at Hamilton Park, Doncaster and Newmarket already completed in wave one and Bath, Musselburgh and Newbury to come in spring 2018.
A key element of being selected for a Turbo Charge campaign is agreement to share learnings with all racecourses in the resulting case studies. Case studies from the first three campaigns will be released imminently, whilst the subsequent racedays from waves two and three will follow.
Chairman of the judging panel Stephen Atkin commented “It has been a pleasure to review each application throughout the Turbo Charge process and it is heartening to see so many of the learnings of Insight = Growth being activated by racecourses. We are seeing some positive trends in customer purchase behaviour which can only help us grow attendances overall in the years ahead.
“Congratulations to Ffos Las, Chelmsford city, Cartmel and York, all of which put in wonderful applications. I look forward to monitoring the campaigns closely and sharing the results with all racecourses later this year.”
GBR Chief Executive Rod Street commented “Throughout the three waves of judging for Turbo Charge, the racecourses have made it very difficult for the panel due to the overall quality of their submissions. What’s really positive is that the outcomes of the successful entries will be shared with all courses, so everyone gets to benefit.”
Gareth Balch, Chief Executive of Two Circles, added “Congratulations to the additional four racecourses that will benefit by applying the learnings from Insight=Growth into the proven approaches in turbo charge campaigns. Our team are looking forward to sharing these learnings with the industry and continuing the positive growth in advanced ticket sales that will underpin sustainably revenue growth for course.”