Responsible drinking on racecourses

Following the announcement that Cheltenham will be updating their drink control policy ahead of the 2017 Cheltenham Festival, the RCA would like to reiterate the proactive approach that we are taking alongside racecourses to promote responsible drinking.

We welcome and support the move from Cheltenham to raise awareness of their responsible drinking policies ahead of the 2017 Cheltenham Festival. This forms part of a wider responsible drinking policy that all the racecourses in Great Britain already promote through the Pace Yourself initiative alongside Drinkaware.

Each racecourse is an ambassador of the RCA’s Pace Yourself campaign, designed to encourage customers to make use of the soft drinks and free drinking water available and maximise their raceday experience.

The Drinkaware partnership and Pace Yourself campaign are solely to inform customers of the choices available to them and to help promote responsible drinking practices.

The RCA acknowledge that enjoying alcoholic beverages forms part of the relaxed and fun atmosphere of a day’s racing for many customers. Alcoholic beverage providers are one of the key commercial partners of the sport, and provide the opportunity for further promotion of responsible drinking.

The RCA and its members look forward to continuing the partnership with Drinkaware and to offering customers a fantastic experience at the races.

Below you will find links to radio interviews with Stephen Atkin, RCA Chief Executive, regarding the subject on BBC Radio Five Live, Radio Four and Radio Cambridgeshire.

Radio Four (27 mins in) – http://www.bbc.co.uk/programmes/b08dmk4y

Radio 5 Live (1 hr 25 mins in) – http://www.bbc.co.uk/programmes/b08dnpm8

BBC Radio Cambridgeshire (1hr 25 mins in) – http://www.bbc.co.uk/programmes/p04qlq97