Showcase & Awards 2019 Finalists Revealed
Musselburgh Racecourse lead the way into the tenth RCA Showcase & Awards with four nominations. Following a day of intense deliberation by the six-strong expert panel of judges, Musselburgh were made Finalists in the Best Campaign, Events, Owners’ Experience and Spotlight categories.
Seen as the Oscars amongst British Racecourses, the Showcase & Awards in partnership with Moët Hennessy, Racing Post and Great British Racing celebrate excellence and innovation during the past 12 months. It was a record year in terms of submissions, with 88 being put forward for consideration.
2019 has also been a fantastic year for Beverley, Goodwood, Pontefract and York with each racecourse being made Finalist in three categories, whilst the Jockey Club’s central teams received a combined four nominations across the various arms of the business.
Reigning Champions Hamilton Park have been every bit as hungry for success since winning Showcase’s most prestigious accolade in 2018 and were rewarded with two Finalist nominations from the judges, including in the Operational Excellence category for the business-transformation project to introduce a new hotel to the Hamilton Park brand.
A new category for 2019, Diversity & Inclusion was introduced to champion racecourse efforts in this vital area. The inaugural Finalists in this category are Beverley, Goodwood, Jockey Club North West, Nottingham, and Scottish Racing.
Paul Swain, RCA Brand & Experience Manager, commented “it was only fitting that for our tenth Showcase & Awards we received a record number of submissions of the highest quality. The judges had a tough job in choosing the Finalists and our thanks must go to them for providing such expert scrutiny.
“Our Finalists this year represent the best of British Racecourses and should all be immensely proud of the work they’ve done to enhance the customer experience and their racecourse overall. All eyes now turn to Thursday 14th November at Hamilton Park where we will find out the winners.”
Showcase & Awards Finalists 2019 (Finalists listed alphabetically)
Events
Kempton Park—The Greatest Fireworks Show
Musselburgh—New Year’s Day Racemeeting
Newcastle—Student Night
Newmarket—The World’s First Official Peaky Blinders Raceday
Pontefract—Uniquely Yorkshire
Love of the Sport
Ayr—Five Go Racing
The Jockey Club—Inside the Weighing Room
Newmarket—Here Come the Guineas!
Salisbury—Harvey the Horse Easter Trail
York—The £1m SkyBet Ebor
Diversity & Inclusion
Beverley—Welcoming Beverley’s Refugees
Goodwood—The Magnolia Cup
Jockey Club North West—The Aintree Grand Women’s Summit
Nottingham— #GoRacingGreen
Scottish Racing—Scottish Racing & William Hill Partnership in support of Alzheimer’s Scotland
Digital & Social Media Excellence
Aintree—The World is Watching: Grand National Digital Content
Cheltenham—The Horse’s Mouth
Goodwood—Leveraging Cost Effective Influencer Marketing
The Jockey Club—Group Communications
Perth—From Stills to Thrills
Best Campaign
ARC & Doncaster—Dinosaur Family Racedays
Carlisle—Be Long, Be Proud, Be There
Chester—480 Years in the Making: Our Story Continues
The Jockey Club—Magnificent Racehorses
Musselburgh—The Most Amazing Show
Racing Together Community Award
Aintree—Harnessing the Power of the People’s Race
Ascot—Sebastian’s Action Trust: Christmas in July
Beverley—The Great Big Beverley Charity Racenight
Chester—Facilitating Future Growth & Opportunity in the Local Education Sector
Scottish Racing—Scottish Racing’s Community Social Responsibility Strategy
Food & Beverage
Beverley—The Beverley Herb House
Cheltenham—Horse & Groom
Kelso—The Kelsae Yorkie
Perth—The Icing to our Cake
Royal Windsor—Gastro Steakhouse
Operational Excellence
Ascot—Bet With Ascot: World Pool, Royal Ascot 2019
Goodwood—The Introduction of the Earl’s Lawn & On The Roof
Hamilton Park—From Racecourse to Resort
Pontefract—Pick n Mix & Premier Gold
The Jockey Club—The Jockey Club Going Green
Owners’ Experience
Ayr—The Western Way
Bangor-on-Dee—Leading the Field in Owners’ Experience
Haydock Park— The Haydock Park Owners’ Experience
Musselburgh—Embracing the Excitement of Ownership
Newbury—Delivering Excellence
Spotlight
Musselburgh—Racecourse Yurt
Pontefract—Recycled Artwork
Ripon—Green Scheme Cycle Maps
Thirsk—Thimbledon
York—Enable Photo Wall
Racing Post Readers Award
Carlisle
Hamilton Park
Hereford
Salisbury
York
