Your 2023 Showcase Finalists: Racing Connection

The Racing Connection award celebrates initiatives that enrich and extend the reach of the sport to customers.

Aintree—Red Rum 50

Fifty years since his first win in the Grand National, Red Rum is still a name synonymous with Aintree.

To celebrate the golden anniversary of his iconic achievements Aintree developed a customer engagement strategy to engage and educate new and existing audiences with the story of Red Rum, ensuring his legacy continues to live on for many years to come.      

Red Rum 50: Aintree Racecourse

Arena Racing Company—Syndicate Lounges

Syndicates are an important and growing sector of racehorse ownership and ARC have taken the first step to offer a bespoke experience for syndicates across their 16 racecourses.

Dedicated syndicate lounges at all ARC tracks offer a private space with refreshments and the choice of additional tickets to welcome further members of the syndicate or the option of traditional owners’ hospitality, thus providing more flexibility and choice than ever before.

Syndicate Lounges: Arena Racing Company

Chepstow Racecourse—Welsh Jump Jockeys Derby

The Welsh Jump Jockeys Derby was created to raise funds and awareness for Cardiff-based children’s cancer charity Latch and to support the family of racehorse trainer Christian Williams through the power of racing.

The cheeky promotional videos achieved this and also propelled the race and its participants to a significant audience. The initiative was a showcase of the racing community at its best and a celebration of Welsh sport.

Welsh Jump Jockey Derby at Chepstow Racecourse

Hamilton Park Racecourse—Elevating the Experience for Owners

Hamilton Park’s commitment to Owners has developed year on year and 2023 was no different.

With a record £1.64m in prize money on offer across the season, a new and exclusive Owners & Trainers Zone and flexible badge allocation there has never been a better time to be an Owner heading to Hamilton Park Racecourse.

Elevating the Experience for Owners at Hamilton Park Racecourse

The Jockey Club—Proactive Equine Welfare Social Media & Comms Campaign

The equine stars of our sport are given world class care and attention at the stables and on the racecourse and the Jockey Club have utilised their social media platforms to demonstrate this to the public.

Amassing over 10.5 million views the campaign has challenged assumptions, showcased first rate welfare facilities and shown the love given to horses every day of the year.

Proactive Equine Welfare Social Media & Comms Campaign at The Jockey Club