Guest experience

Responsible drinking

The Racecourse Association is proud to partner with Drinkaware to promote responsible drinking across British racecourses and to help people make informed choices. As the first sport to partner with the charity, we are committed to ensuring the comfort and wellbeing of all customers.


Each racecourse is an ambassador of the RCA’s Pace Yourself campaign, designed to encourage customers to make use of the soft drinks and free drinking water available and maximise their raceday experience.

The Drinkaware partnership and Pace Yourself campaign are solely to inform customers of the choices available to them and to help promote responsible drinking practices.

The RCA acknowledge that enjoying alcoholic beverages forms part of the relaxed and fun atmosphere of a day’s racing for many customers. Alcoholic beverage providers are one of the key commercial partners of the sport, and provide the opportunity for further promotion of responsible drinking.

The RCA and its members look forward to continuing the partnership with Drinkaware and to offering customers a fantastic experience at the races.